SERVICES / TICKETING
TICKETING

EMAIL SUPPORT.

SLA-managed email response and ticket handling. The cleanest, lowest-noise way to take support off your plate.

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THE ALTERNATIVES FAIL

What's broken about the other options.

FOUNDER INBOX
Your time, not your skill.

Five hours a day in support email. The cost is whatever you would have shipped instead.

AI-ONLY BOTS
No human in the loop.

Auto-responders that frustrate paying customers and shred NPS.

GENERIC OUTSOURCERS
Wrong tone, wrong answer.

Reps who copy-paste from a knowledge base they have never read.

WHAT'S ON THE FLOOR

Six things, every account.

No upsells. No hidden seats. The list below is what you get the day the rep starts.

01
160 hours per Operator

One Operator on your account, full-time, every business day. Email response, ticket triage, escalation routing, internal handover notes. Operator works inside your helpdesk, your tags, your views. No tool switching, no context loss between shifts.

02
SLA tracking

First response time, resolution time, ticket aging buckets, SLA hit rate. Reported daily by 6pm in your time zone. Trend lines week-over-week so SLA drift is visible before it turns into a customer complaint.

03
Tone calibration

Operator trained on your voice in week one off your last 50 sent emails. Krug-style clarity (Don't Make Me Think): one answer, no jargon, no apology theater. Tone scored weekly until consistent, then sampled monthly.

04
Macros and templates

We audit your top 20 ticket types in week one and build a tested macro for each. Variables for customer name, plan, order, status. You own every macro outright. New ticket types get new macros at weekly review.

05
Helpdesk integration

Zendesk, Intercom, Freshdesk, HubSpot Service Hub, Help Scout, Zoho Desk, Front. We use your stack, your views, your tags, your automations. Operator shows up in your helpdesk on day one ready to work, not asking you for setup help.

06
No-cost Operator replacement

Underperformers replaced inside 2 to 3 weeks at no cost. The SLA hit rate and tone score thresholds are in writing in your MSA. New Operator ramps faster because the macros are already built and the playbook is already locked.

THE MACRO LIBRARY WE BUILD FOR YOU

In week one we pull your last 90 days of resolved tickets and cluster them into the top 20 ticket types you actually see. Each cluster becomes a tested macro: greeting, acknowledgment, answer, next step, sign-off. Variables for customer name, plan, order ID, status. Tone calibrated against your last 50 sent emails so the macros sound like you, not like a script. By day eight you have a permanent asset that lives in your helpdesk and you own outright. If you ever cancel the service, the macros stay. That alone tends to pay for the first three months of the engagement.

HOW WE DELIVER

Four steps. Seven business days.

DISCOVERY

Sixty-minute onboarding with Justin, Yolande, and your point person. We map your products, pull your top FAQs from the last 90 days, capture escalation rules and refund authority limits, and take your last 50 sent emails to calibrate tone. You hand over 5 to 10 example tickets the Operator should handle solo.

BUILD

Seven business days to live. Macros for the top 20 ticket types written and tested. Helpdesk integrated. Escalation routes wired into Slack or email. Tone calibrated against your sent-email sample. Yolande runs 10 mock tickets against the Operator before any real customer sees a reply.

LAUNCH

Day one the Operator picks up the queue. SLA tracking starts immediately. Daily report at 6pm in your time zone. Slack channel open with Yolande and Justin for escalations. Week one we focus on holding the 4-hour SLA floor before we add new ticket types to the Operator's queue.

OPTIMIZE

Weekly Friday review. Macros refined off live recordings of customer reactions. New ticket clusters get new macros. Top recurring issues get clustered and reported back so your product team can fix them at source. Weak replies get coached Tuesday, retested Wednesday.

A DAY ON THE FLOOR

What the Operator is actually doing.

Three blocks, US-aligned. Email work is steady, not spiky, so the day is built around queue depth and SLA aging.

AM
8am to 11am SAST
2am to 5am EST

Backlog sweep. Overnight tickets triaged by SLA aging. Low-effort tickets cleared first to drop FRT. Complex tickets routed for research or escalation. Yesterday's escalations checked for response from your team and customer follow-up sent if cleared.

MID
1pm to 5pm SAST
7am to 11am EST

US Eastern queue opens. Highest inbound volume of the day. Operator works in 50-minute focus blocks, deploying macros, customizing variables, escalating anything outside the playbook inside 30 minutes. Every reply gets a quality check before send.

PM
5pm to 8pm SAST
11am to 2pm EST

Final SLA push. Anything aging past the 4-hour floor gets cleared. Daily report compiled (volume, FRT, RES time, SLA hit rate, escalation count) and delivered to your inbox. Yolande does QA pull at 8pm. Handover note written for the next shift.

WHO RUNS IT

Floor lead, not account manager.

YS
Yolande Sookdew
Head of Account Management

Same head of care across inbound and email. One operating model, one quality bar across all support channels.

Justin Power is on every account. Every kickoff. Every escalation.

PROOF

What clients actually say.

They cleared 14 days of backlog in three days, then held SLA at 4 hours for the next six months. We never reopened that distraction loop.

Founder · DTC ecommerce · 8-figure ARR
4hr
AVG SLA
Held for six months on a queue that had been 14 days deep when we started.
WHAT IS INCLUDED

Every seat, every day.

One operating model. Trained reps, daily reports, weekly strategy, QA listening, and a founder on the account.

BUILD THE FLOOR.
Six business days to live · month-to-month available · founder-direct
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FAQ

Seven questions everyone asks.

How fast is response time?+
SLA is set with you. Default is 4 business hours. Faster on request.
Do you handle billing emails?+
Tier 1 yes. Refund authority stays with you unless delegated explicitly.
Can you escalate to me?+
Yes. Rules-based escalation playbook agreed in onboarding.
Do you write macros?+
Yes. We build a tested macro library in week one. You own it.
What helpdesk do you support?+
Zendesk, Intercom, Freshdesk, HubSpot Service, Help Scout. We adapt.
What ticket volume can one Operator handle?+
A trained Operator on a 160-hour month closes 400 to 700 tickets depending on complexity. SaaS billing and access tickets sit at the higher end. Technical Tier 2 tickets sit lower. We benchmark to your queue inside week one and scale Operators to volume from there.
Do you write knowledge base articles from ticket trends?+
Yes. We cluster recurring tickets every Friday and draft KB articles for the top 3 issues that month. You review and publish on your domain. Most clients see ticket volume drop 15 to 25 percent inside the first 90 days from KB deflection alone.

READY TO BUILD
THIS FLOOR?

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